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Basic Attention Token (BAT) is a digital token that is used to facilitate transactions on the Brave platform, a blockchain-based digital advertising platform. The token is designed to be used by advertisers, publishers, and users on the Brave platform, with the goal of creating a more efficient, transparent, and secure digital advertising ecosystem.
Advertisers on the Brave platform use BAT to purchase advertising space, while publishers earn BAT by displaying advertisements on their websites. Users of the Brave browser can also earn BAT by viewing advertisements and can use their tokens to support their favorite websites or content creators.
The Brave platform uses blockchain technology to track and verify transactions, ensuring transparency and accountability in the digital advertising process. This allows advertisers to know exactly where their ads are being displayed and ensures that publishers are fairly compensated for their work.
By using BAT, the Brave platform aims to create a more efficient and fair digital advertising ecosystem, where advertisers can reach their target audiences more effectively and publishers can earn more revenue from their content. Additionally, the use of blockchain technology on the platform helps to protect user privacy and prevent the spread of fraudulent or malicious advertising.
Try our free Basic Attention Token (BAT) portfolio tracker if you want to efficiently keep track of your BAT and other coin/token investments.