The developers of Bitcoin ABC announced the start of a rebranding campaign that is set to coincide with the launch of a new project – eCash – aiming at redefining digital money. The Bitcoin ABC project officially changed its name to eCash and the token was renamed from BCHA to XEC on July 1 2021 at 12 PM UTC.

As stated in the renewed website, eCash is the natural continuation of the Bitcoin Cash project, which is led by Amaury Sechet, a former Facebook engineer and Bitcoin pioneer, who has had a significant impact on the development of Bitcoin and is the creator of Bitcoin Cash. Sechet parted ways with Roger Ver in 2020 and created Bitcoin ABC to realize Nakamoto’s original plan of building a cryptocurrency that might be as usable as cash.

After dedicating over a year of work to the project, Amaury is relaunching Bitcoin ABC as eCash, which, to date, is the only project aiming to build hard digital cash that scales and is secure with low latency. Realizing the vision of the US economist Milton Friedman, eCash follows through on key promises such as the innovative Avalanche consensus layer while also introducing concepts never before seen in a Bitcoin project, such as staking, fork-free network upgrades, and subchains.

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eCash (XEC) - USD