The AVA token, central to the AVA Foundation's blockchain-based loyalty ecosystem, enables access to web3 loyalty programs. Holders gain benefits like payment discounts, loyalty rewards, and exclusive features. AVA revolutionizes loyalty schemes, rewarding activities like purchasing, community engagement, or vending. Its Smart Program, accessed by staking AVA, offers additional perks. AVA is also essential for ecosystem functions like joining programs and creating Travala.com's Open Passports. Token holders influence decisions through voting, with proposals requiring over 50% approval. Tradable on platforms like Binance and KuCoin, AVA can be stored in wallets including Trust Wallet and Ledger Wallet. Travala.com, integral to this ecosystem, was co-founded by Steven Hipwell, Matthew Luczynski, and CEO Juan Otero.