Pancake Games, a blockchain gaming platform launched in September 2021, offers reviews and strategies for new games, targeting developers and gamers. Its native token, GCAKE, facilitates participation in activities such as acquiring special NFTs and purchasing new game tokens. Benefits vary based on GCAKE holdings, promoting community engagement. The platform connects NFT projects with GCAKE holders, develops NFTs in collaboration with Hakuhodo Media Partners, and has formed e-sports teams. It also organises events and contests in partnership with NFT game projects. Key collaborations include Japanese studio BIGBANG and Sungick Hwang from the Korean Blockchain Content Association, focusing on integrating blockchain in mobile games, particularly in South Korea's eSports sector.