Holoride (RIDE) is a utility token at the heart of an in-vehicle virtual reality entertainment platform, developed by the Audi-backed startup holoride. It is built on the MultiversX Network and serves various functions, such as enabling NFT transactions, purchases within the ecosystem, and participation in governance. The platform was co-founded by Nils Wollny, aiming to connect car manufacturers, content creators, and passengers through its proprietary technology.